I have followed the evolution of the internet since middle-nineties and have watched and and worked with marketing ever since.
I have noticed that quizzes are frequently used in marketing campaigns, as online quiz and trivia are getting more and more popular.
I have developed a set of quiz related marketing tools for professional use. This toolbox is being developed further into the concept of "Quiz marketing".
Questions and ideas can be exchanged in this forum.

I am interested in learning more about Quiz marketing... please give some examples.

Yeah, I could use some more info about the concept as well. Do you have more than just quizzes in this marketing toolbox?

I do have more than just the quizzes - I also have some advices on how to make them, where to put them and finally the place and competencies to create and host them
There will be a white paper about quiz marketing for download soon.

I don't know exactly what "Quiz marketing" is, but I'm trying to figure it out.
If quizzes are made in order to put on test candidates for a job, a nice idea could be add a preparation test (tutorial) done to teach useful things before the real competency test:
Example-
Topic: web development

Q: what is HTML?
A: [a lot of choices]
If wrong, will appear a little explanation and a link to study and learn about topic.

What do you think about it?

Bye,
Davide.